We all surely remember the famous Telepizza slogan from a few years ago that said that " The secret is in the dough ", because in Content Marketing, the dough is the strategy , and that is also where the secret, the difference, the value and the opportunity to achieve good results lies.
A few days ago, a client told me that working with us – an Agency specialising in Content Marketing and Digital Marketing and Sales Strategy – was not the same as buying individual texts yourself. And this is not only because we take care of everything [we design the content strategy, we plan the content, we write quality SEO-oriented content and we publish it on your blog, website, or we deliver it to you with quality design in the case of downloadable content…]. But because we work on the most complicated part of all: the strategy, that is, what and what to generate content about .
Have you ever wondered if the content you're generating is what your potential customers expect from you? Do you only write about industry news, events, and other topics that don't tell you why they should buy from you?
Well, let me tell you that cameroon telegram screening to convert into sales through a content strategy , your content needs a focus , to be directed in a direction, to have a why you do it. That why is to make available to your potential clients all the information they will need throughout the purchase cycle about the challenge, problem or desire they have and about the solution that YOU can offer them.
Base your strategy on making available to your customers all the information they need in the purchasing process about their problem or challenge and about the solution you can offer them.
Don't fill pages and pages with content that has no value for those who come to your website/blog looking for information to solve a problem or evaluate you as a provider.