A record participation rate of 83%
The results have largely exceeded expectations on the Rich SMS targets since the campaign obtained an 84% response rate from clickers, with a participation rate of 83%!
In addition, this mechanism obtained a very good conversion rate of 2.30% in Rich SMS (VS 0.1% for email).
These excellent figures show that despite an objective of strengthening brand image and pedagogy, customers are more likely to convert when they have been previously engaged in a fun and simple mechanism!
Very good response, participation and conversion rates
Sinch's support for our spring competition was exceptional. From the first model proposals to the final presentation of the results, the process was clear and the proposals were relevant, both creatively and strategically. The results confirmed this success by exceeding our expectations for this competition.How to improve the understanding of a complex service and its subscription through an interactive game?
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A mutual insurer for over 60 years, Macif is committed on a daily basis to its 5.7 million members and subscribers (in the individual, professional and ESS markets). It offers simple, useful and accessible protection offers and services in property and casualty insurance, health and welfare insurance and finance and savings.
supporting young drivers. To this end, in 2019 it set up a support and assistance program for young drivers, Macif Drivers.
CONTEXT
Nominated for the Road Safety Innovation Award in 2019 at its launch, Macif Drivers is a connected "driving coach" for drivers under 30. This free service was simplified in 2023 with the creation of an assistance button to replace the box. This device needed to gain visibility, which is why Macif called on Sinch to generate orders through a mobile-first campaign, the preferred channel for its young eligible members.
SOLUTION
The decision was made to appropriate the codes of video games, to engage this population of young people by arousing a positive emotion that reflects the benefit of the offer: the challenge? Successfully inserting the vehicle into a formidable intersection!
The user can try their luck twice in the event of failure (a common mechanism in video games that helps to progress). Thus, several paths and associated messages have been integrated, making the user an actor in the game and making them aware of the right actions.
Response Rate and Subscription Rate