New control button for the iPhone camera

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Meet the new camera control button on iPhone / Source: Apple Event
Generative artificial intelligence
Technology journalist Mark Gurman , Apple news portugal gambling data and trends specialist and chief correspondent for Bloomberg, revealed in an article published last January that Apple would have a challenging year in regards to the integration of generative AI:

“ The company remains years behind competitors in generative AI and risks falling behind as Microsoft Corp., Amazon.com Inc., Samsung Electronics Co. and Alphabet Inc.’s Google ship new AI-focused hardware, software and services.”

Gurman, M. (2024). Apple's Biggest Challenges in 2024 Have Little to Do With the iPhone. Bloomberg News (news translated into Spanish).
In this regard, it must be said that the integration of the A18 and A18 Pro chips in the iPhone 16 gives us clues about Apple's efforts to improve the integration of AI in its products, in order to optimize the performance and efficiency of the devices.

However, there is still a long way to go in this regard, especially when compared to the progress made by other brands, such as Google and Samsung, which have already integrated more advanced technologies into their devices.

This will undoubtedly be one of the great expectations for future generations of iPhone.

Improved loading speed
Battery performance on the new iPhone shows a noticeable improvement, but still lags behind the advances of Android devices. Specifically, the new iPhone models allow charging at up to 25W with a cable and 15W wirelessly.