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You can research suggested groups and subgroups of related topics to find long-tail keywords for your niche and ideas for your PPC ad groups. Filter the groups by volume or number of keywords and exclude the ones you don't need with the eye icon. Note that any advanced filters you apply will also be applied to the list of topics.

Pay attention to the Match modifiers, they allow you to broaden or narrow your keyword selection as you wish.


You can also use the Questions filter to filter keywords based on questions. These types of keywords attract quality traffic and often trigger featured snippets, which can serve as a shortcut to the top positions in search results.


Additionally, Advanced Filters can help you specify keyword range, search volume, keyword difficulty percentage, CPC, competition level, and number of results. Include or exclude broad or exact match keywords, and choose the SERP features you want to see which words trigger them (some words can trigger multiple features).

Here is a simple video tutorial on how you can use these tools.

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Keyword Difficulty: Finding a Competitive Advantage
As you probably already know, it's not easy to rank for all your keywords from the master list at once. You need to carefully choose where to focus your efforts first.

To help you make a decision, you can use the Keyword pakistan mobile database Difficulty metric.

This metric is a percentage that ranges from 1-100%. The higher it is, the harder it will be to organic results.

Keyword Difficulty will estimate how difficult it is to organically outrank your competitors for a particular keyword. You can find this metric as a column in almost all Semrush keyword reports as KD %.

To analyze keyword difficulty in bulk, you can enter up to 100 keywords at a time into the Keyword Overview report .