Deadhappy 's homepage , however, is the epitome of irreverent tone. It's funny, unexpected, and atypical for the insurance industry:
Death insurance
Enthusiast vs. Realist
An enthusiastic tone can help you appear helpful and friendly. But if used at inappropriate times, it can irritate your audience.
Direct language conveys a sense of honesty and simplicity. But if executed poorly, it can appear indifferent or lacking in personality.
First, let’s look at 8000Kicks , a hemp footwear brand. Their copy is enthusiastic and includes several tongue-in-cheek moments in just a few lines of text:
8000Kicks Email
Off the Clock , an eyeliner and false eyelash phone number in korea brand, is more practical. They thank the customer for their purchase and include helpful links in the message.
Email after hours
to create your brand’s tone of voice profile.
This is what it might look like:
Voice Tone Profile
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Step 3: Observe your audience
Now that you know how to define your tone of voice, let's talk about how to adapt it to your clients.