Make a timeline and calendar of all the action items to complete the multi-touch campaign. Design the entire campaign and do Step 5 prior to executing.
Step 5:
Plan the calls. Write out a call plan before each call, email, social message or visit. Write all the emails. Be sure you have an engaging message. Be sure to have a list of 4 – 6 well thought-out questions that will qualify the prospect by determining their needs. Questions that will get them talking.
List a few pieces of information you want to be sure to deliver. Don’t do a data dump on the prospect.
Think about what you are willing to commit to as a next step, and what commitment you would like from the prospect as a result of the call.
If making calls, plan the voicemail you will leave. Write down exactly what you will say if you plan to leave voicemails or if you get voicemail instead of the person you are calling.
Step 6:
Plan the follow-up. Be sure that whatever you promise to deliver as a result of the campaign, you execute with excellence. The face-to-face visit, phone appointment, demo, fulfillment package should all be done in a professional and timely manner.
Remember, a prospecting campaign should result in an appointment with the person or people who are most likely to purchase what you are selling. Your prospecting efforts should pique their interest enough that they schedule an appointment with you face-to-face, video conference or on the phone.OutBound Conference Welcomes New Managing Director, Judith Wilson
March 16, 2021, Atlanta, GA – Jeb Blount and Anthony Iannarino, managing partners and
founders of the OutBound Conference, are excited to welcome Judith Wilson as the Managing
Director of the OutBound Conference. OutBound is ecuador telegram data the only conference focused exclusively on
sales prospecting, pipeline, and productivity.
Prior to joining the OutBound Conference team, Judith established herself as a recognized
leader in shared services and outsourcing. The crowning achievement of her 23-year career
with Marriott International was the creation of a Finance and Accounting shared service center
that ultimately employed more than 500 people at its Greenfield location.
Shared services and outsourcing professionals recognized Marriott’s shared service center as best-in-class for the
Client Satisfaction, Performance Measurement, Continuous Improvement, and Employee
President.
Development programs and results that were achieved under Judith’s leadership as Vice
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