How do you monitor radio inserts?
That's right, you can monitor your radio spots as they are broadcast by the station. Using a media checking platform, you can monitor in real time whether everything is being broadcast as agreed. This way, there is much more transparency between the advertiser and the radio station, thus improving the relationship between both and bringing several benefits.
Why is monitoring necessary?
Investing in radio can bring very significant results to russian phone number whatsapp your campaign's communication actions. However, the traditional method of investing in radio results in logistical failures, causing the material not to be broadcast correctly. The radio station only broadcasts the material it receives . How can you be sure that your email did not end up in the station's spam folder? Are you sure that sending the material via WhatsApp is the safest way?
In this sense, even if everything has been received correctly, is it being broadcast? How much money could you be losing with insertions that are not broadcast? This is why monitoring insertions should be part of your media plan.
Below you can see the results of the first month of the campaign of one of Audiency 's clients , a wholesale chain.
In our survey, none of our clients lost less than 10% of their invested funds. How much could you be losing without even knowing it? And how can you recover it?
Radio Insertion Monitoring: How the Wholesale Network Recovered Its Investment
radio insertion monitoring
The return on time and investment is guaranteed with the Audiency platform. We work to deliver a perfect platform to bring more agility and ease to your contact with broadcasters, and a greater recovery of your investment.
In this way, we work on the campaign's operational processes (distribution, monitoring, checking and contact) to keep you focused on the strategy. We work to ensure that all our clients have a guaranteed recovery of their investment, which, through our contact, they then start to advertise more.