What types of hits does Google Analytics track?

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Google Analytics works with three different types of hits:

Pageview Hit: A hit that is sent every time someone visits one of your pages. It contains information such as what device and browser visitors to your site are using. You can also find out which of your pages they visit.

Event Hit: A hit is sent when a visitor does something on your site. For example: filling out a form, clicking a link, or playing a video.

Transaction / e-commerce hit: A hit sent when a site visitor purchases something. Here you can find information such as which pages the user visited before purchasing from your site. Google Analytics also provides what makes overseas chinese in australia data valuable asset simpler information, such as which products were purchased or how much your customers spent.

Data Processing
Google Analytics does not present you with the raw data collected by the platform. It first processes the data and then generates reports. The first phase of data processing is separation by users and sessions.

User data: This is data about different visitors to your site. Google Analytics creates a unique, random user ID for each new visitor to your site. If the same user returns to your website in the future, Analytics recognizes the user ID, which will then be referred to as a "returning" visitor; this association only works if the user visits the site from the same device. The process can be reversed if the user clears cookies from the browser cache.

Session data: A session is a period of time that a user spends on your site. It begins with a pageview hit when the user first visits your website and continues until they leave the site. During each session, Analytics collects different types of session data.

The data from that session includes pages visited, actions taken, and time spent on your site. You can use this data to gain insights into user behavior and thus understand your site’s performance, as we’ll discuss below.