Create the Perfect Lead Magnet

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You just take a quick look at the reviews, and you start to get a picture of how this particular hungry crowd describes their feelings and problems;

Book Review Research

This is gold.

You can now start to use some of this language as you create your Lead Magnet.

You may even get ideas from this research on what to call your Lead Magnet and how to position it.

So do lead magnets work? If you do this kind of research then, YES, they most certainly do!

Common themes may occur in the reviews, which provide you with a structure for various modules, components or chapters in the Lead Magnet you decide to give away.

Okay, now it's time to...



Lead Magnet ExampleSo you've found a hungry crowd, dived ghana number gata into their pain points, and discovered how they describe their problems.

You now need to take this information and just dream up what would be a perfect Lead Magnet solution for these people.

In our insomnia example, it could be something like;

"The 5-Minute, Fast-Asleep Guide for Insomniacs"

You want to hit home with the name and title of your Lead Magnet.

"Free Report" or "Free Video" just won't cut it.

Give it a meaningful name - this conveys what it will do for people.

It also gives it a more tangible nature - as if it is actually something physical which people can grab hold of.

You need to make your digital Lead Magnet an OBJECT, not just a concept.