Here too, there are different approaches:

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The choice depends on your marketing goals, but we’ll talk about that later.

Why I use SEM
I use SEM because it has a great advantage, especially when it comes to pay-per-click (PPC) advertising, because you only spend your budget when someone actually clicks, views, or takes an action on your ad. When used in conjunction with careful SEO, SEM can also give better results. In many cases, you can even reduce your costs per click.

Social Media Marketing
Social media platforms include a variety of options, with the most afghanistan whatsapp number database popular being Facebook (Meta), Instagram, and LinkedIn. Each of these platforms offers marketers the ability to engage an online community of interested people in different ways, but more importantly, they accommodate different types of audiences.

Creating campaigns on Facebook , for example, is ideal for semi-formal marketing that uses a mix of text and images or videos to engage customers or convert them into clients. Managing an Instagram profile is much less formal and relies heavily on rich media such as videos and images that communicate the fun side of your brand. LinkedIn is a professional networking platform , ideal for B2B marketing and reaching business decision makers.

Why I use social media marketing
I use SMM because it offers a more personal approach to communicating with the public, an excellent way to build and strengthen relationships between brands and audiences. It also opens two-way communication channels, allowing me to find out what my clients' customers and the community think of their brand. But most importantly, it helps me to: