COVID-19: To Spend or Not to Spend?

[himuhumaira]

Only you know the best approach to advertising investment in your marketing efforts.

But, simply put, it comes down to a choice between reaching more users per dollar or saving money for better times .

When making your marketing and advertising decisions, keep in mind both the short-term and long-term market outlook:

The shift from offline to online (even in advertising) is likely to continue . People's online why vnpay database is important for marketing habits have changed and expanded, so it's best to start or scale up your "digital" efforts today to ensure you're not the last person stuck in the small offline space.

Some brands are also inherently increasing their digital advertising spend to offset the potential customers they would normally attract to events. According to SEMrush Traffic Analytics , Paypal, Manomano, Euronics, and Altroconsumo are some of the companies that significantly increased paid traffic in April 2020 compared to February 2020.

Top 5 winners and losers in Italy for paid traffic April 2020 vs February 2020

Read the study: Economic Impact of Coronavirus: Market Winners and Losers .

For travel and events, a reduction in advertising investments is inevitable, as it is unclear when the restrictions imposed in these sectors will disappear. Many other services that are likely to open in the early stages of the lockdown reduction can now start preparing for the influx of customers in advance, taking advantage of low advertising costs.

Given the changing landscape, look for new opportunities. With new online habits, consumers are logging on at times that marketers never considered. Therefore, you may want to tailor your advertising to times that work best for your audience before competitors find out .

You can take advantage of the increased media traffic due to the constant flow of news and thus leverage these platforms for your online advertising at a lower cost than before the pandemic .