Some companies promote one environmental

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Vague and imprecise claims – Terms such as “environmentally friendly” or “eco-friendly” are often used without detailed explanation. In the absence of concrete evidence, consumers are misled.

Fake certification and eco-labeling - Some companies create their own certifications that look official. Consumers find it difficult to distinguish between recognized standards, such as ISO, and artificial labels.

One-off actions promoted as long-term japan email list changes - Tree planting campaigns or one-off donations are often presented as evidence of a long-term commitment to sustainability, despite having little impact on the company's overall operations.

Misleading images and slogans. Images of green landscapes, symbols of nature and slogans such as "We care for the planet" can mask a real lack of environmental action.


How to distinguish greenwashing from genuine environmental action?

Distinguishing greenwashing from genuine environmental commitment requires careful analysis of the information provided by companies. Here are the key aspects to look for:


ESG reporting as proof of action
Reliable companies publish detailed ESG (Environmental, Social, Governance) reports. These documents include figures, action plans and audit results. Their availability to consumers and stakeholders is a good indicator of reliability.


ISO 14001 (environmental management),
Comercio justo (Fair Trade),
FSC (responsible forest management),
They are a sign of genuine commitment. Caution is advised with certificates that do not reference well-known certification organisations.