Tools and resources for success in SXO

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To implement an effective SXO strategy, you need to rely on tools that are adapted to both SEO and UX. Here is a selection of the essential tools to optimize your performance.

5.1 Google PageSpeed ​​Insights
Functionality: Measures the loading speed of your pages and identifies technical elements to optimize.

Usefulness in SXO: Improve your site's performance in terms of speed, a key factor for SEO and user experience.

5.2 Google Analytics
Functionality: Provides detailed data iran email list on user behavior, such as bounce rate, time on page, and conversions.

Usefulness in SXO: Analyze the impact of your UX and SEO optimizations on the user journey and traffic.

5.3 Hotjar
Feature: User experience analytics tool that helps observe visitor interactions through heat maps and session recordings.

SXO Usefulness: Identify friction points in navigation and adjust your site to maximize engagement and conversions.

5.4 Screaming Frog
Feature: Performs a complete technical audit of your site to detect SEO errors (missing tags, broken links, etc.).

Usefulness in SXO: Ensure a solid technical foundation so that your UX optimizations integrate effectively with your SEO strategy.