Which marketing automation tools should you choose?

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Choosing the right marketing automation tool depends on your business's specific needs, budget, and goals. Here's an overview of the most popular solutions on the market.

5.1 Brevo (ex-SendinBlue)
Highlights : Designed for SMBs, Brevo offers simple and affordable automation features. It offers tools for email sending, audience segmentation, and lead scoring.

Ideal for : Businesses looking for a flexible and cost-effective solution to get started.

Price : Starting at $10/month, with a free version for small volumes.


5.2 Hubspot
Highlights : Complete platform indonesia email list integrating CRM, marketing automation, sales management and analytics. Hubspot is ideal for complex strategies thanks to its advanced customization features and multiple integrations.

Ideal for : Large companies or those with established marketing and sales teams.

Price : Starting at $890/month for the Pro plan, but a much more limited version at $20/month/license is available.


5.3 ActiveCampaign
Highlights : Focus on email campaign automation, with excellent value for money. It offers features like advanced automation scenarios, segmentation and lead scoring.

Ideal for : Mid-sized businesses looking for a powerful solution for nurturing and personalized emails.

Price : Starting at $20/month.


6. Trends and innovations in marketing automation
Marketing automation continues to evolve, integrating new technologies and adapting to consumer expectations. Here are the main trends and innovations that are shaping the future of this practice.

6.1 Artificial intelligence
Artificial intelligence (AI) is revolutionizing marketing automation by making campaigns smarter and more effective. Its applications include:

Predictive recommendations
Through data analysis, AI can predict which products or services each customer is interested in. This allows for relevant suggestions to be made in emails, on websites or via mobile applications.

Hyper-personalization
AI uses past user behaviors, preferences, and interactions to create highly targeted messages. For example, it can adjust content in real time based on the user’s profile, delivering a unique experience.

Example: Amazon uses AI to recommend products based on users' browsing and purchase history.

6.2 Omnichannel Automation
Marketing automation is no longer limited to emails. Brands are now incorporating an omnichannel approach to reach customers wherever they are:

Social Media : Scheduling and automating posts on platforms like Facebook, LinkedIn, or Instagram. This helps maintain an active presence without constant manual effort.
SMS marketing : Sending personalized and instant messages for promotions or reminders.
Chatbots : These virtual assistants automate interactions in real time, answering customers' questions and guiding their purchasing decisions.