Data as the basis for more practical intelligence

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The race in tourism marketing to provide customers with memorable experiences during their trip has led to the gradual increase of digital infrastructures in companies in the sector, with the aim of beginning to take advantage of customer data with more practical intelligence .

Travel portal Expedia, active in 70 countries around the world, with more than 50 million visitors a month, invests 700 million euros in research aimed at making the most of its customer data, collected through its various websites and mobile applications.

In another recent survey by Amadeus, it was highlighted iceland email list that 43% of companies in the sector place "segmentation and personalization" as the main priority in their digital strategy.



The needs of “hyper-connected” travelers

Not without my phone!
Who needs a toothbrush? Mobile phones are the #1 item today's travelers should bring on vacation (ETB News).

Where is my dream vacation?
Travelers want to be informed about their preferences and tastes, and are willing to offer some of their data in exchange.

According to an American Express survey, 83% of Millennials would allow travel companies to track their habits and behaviors so they could offer them more individualized experiences.

Who has the best offer?
Today, digital natives conduct an average of 5.1 search sessions and visit 3.3 websites before booking via their mobile devices. Platforms such as Kayak, Skyscanner or Hipmunk are used from mobile by 49% of their customers.