Benefits of B2B industrial marketing

[sakibkhan22197]

When talking about applying marketing strategies in a business, the end consumer automatically comes to mind. But did you know that these types of techniques can also be applied when the recipient is another company? That is, when both the seller and the buyer are companies. Therefore, the number of customers is lower, but the purchase volume is cambodia email list much higher. The advantages of establishing a B2B industrial marketing strategy are many, however, not all companies know how to take advantage of industrial marketing .

Differences between B2C and B2B channels
Before getting into the subject, we must clarify the differences between B2C (Business to Consumer) and B2B (Business to Business). In the first case, the product or service reaches a final consumer who will use it. Whereas in B2B, companies acquire a product or service that will allow them to manufacture a product or provide a service to a final customer. Therefore, we can establish the following differences between both channels:

The first is obvious, in B2B the client has a corporate character , that is, it is a company. In B2C the client is a consumer.
In B2B, customers seek to save time and money in their production process, while in B2C, the goal is to satisfy a consumer's need or create that need so that they purchase an item.
The B2B market is much smaller , although the profits can be much greater than in B2C.
Differences between generic marketing and industrial marketing
Assessment

It is clear that the type of approach of an industrial marketing campaign must be different from that of generic marketing . If by industrial we mean the B2B channel, we can say that the strategy in this channel must have a practical sense, while B2C uses more the feelings and emotions of the consumer.

The reason is that companies value saving time, resources and money much more than the qualities of the product . A clear example of generic marketing is the project carried out for Estalvi Termic . In it we worked on the corporate identity, disseminating the company's values, taking into account that we are targeting a final consumer (neighborhood communities, schools, homes).

On the other hand, the action plan for eQgest is more oriented towards contacting other companies. The reason is that the product is a management software for certain sectors. Hence, the proposal is to reinforce its branding (both online and offline) and to focus on relational marketing that also takes into account events and fairs. This is because the client that this product is aimed at is more accessible in these scenarios.