If you are a reader of trends and technology, you have probably already heard about digital transformation or have already searched for articles that talk about this topic.
The problem is that many of the companies that claim to be going digital haven't done the process correctly . Digital transformation isn't about making an app or getting on social media.
It is necessary to fully embrace this medium. It is a afghanistan email list 168973 contact leads structural change in the insertion of technology into all areas of your company.
This reality has already been adopted by many SaaS companies, which are often examples of businesses that can easily undergo digital transformation.
In this model, the simplification and optimization of internal processes are much more recurrent processes when we use software as a service. Based on the web, SaaS is the most malleable according to changes in customer behavior.
In this article, we will teach the benefits, examples of successful companies, how to carry out digital transformation with this model and what is the relationship between digital transformation and the SaaS market.
A new business model
Digital transformation is more than just using SaaS and hoping that success will come effortlessly.
Organizations that successfully invest in and drive digital transformation are those that are addicted to growth and willing to put in the time and effort to make internal changes.
This is because technology does not wait. It is always evolving and society follows the new possibilities.
This factor makes companies need to start thinking from the inside out. How can I put the customer at the centre of my strategy? How can I improve their experience? What change is needed to improve retention? How can I listen to my customers and give them value back?
These questions linger in the minds of leaders responsible for digital business transformation and keep them up at night. And they really need to be considered.
Companies that decide to migrate to this new model have to change the way they operate and the interaction of their functions.
This is especially necessary in the SaaS model, where technology is a central point and the impact is perceived more strongly.