Start by focusing on just a few key metrics

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In digital marketing, everything can be measured in great detail. Visits, clicks, conversions... However, as you begin to identify the KPIs for your business, you should be aware that less is always more.

Instead of choosing dozens of metrics, focus on just a few. If you try to track too many KPIs, you may end up losing focus on your marketing strategy.

As you can imagine, every company, industry or business ghana email list model is very different so it is difficult to determine an exact number of KPIs that you should monitor. However, based on our experience, in most cases between 4-10 KPIs will be sufficient.

Consider the stage your company is in
Depending on the stage your company is at (a startup is not the same as an established company), certain metrics will be more important than others to track your strategic objectives.

Start-up companies generally focus more on metrics related to the validation of their business models, while more established companies focus on metrics such as CAC (Customer Acquisition Cost) or CLTV.

Below are some examples of possible key performance indicators based on the stage of growth the company is in:


Understanding that KPIs are different for each industry and business model
The KPIs you choose will be greatly influenced by your company’s business model and the industry in which you operate. For example, a B2B SaaS company might choose to focus on customer acquisition, while a brick-and-mortar retail company might focus on sales per square foot or average customer spend.