The future of B2B sales is digital

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Everything indicates that the measures applied during the pandemic will become permanent and the digital transformation of B2B sales companies is here to stay. At least, that is the opinion of the vast majority of those surveyed.



Nearly 9 in 10 respondents (89%) say they will continue with these types of practices in 2021. It is important to compare this data, as of August 11, with that indicated in a previous survey egypt email list carried out in April by McKinsey, where it can be seen that the desire to continue with these techniques has grown by 11.25%, indicating that B2B business owners are more confident in these techniques as they experience the advantages of using them.



This increase in confidence also translates into a growth or maintenance of the budget allocated to capex investments (41% expect it to increase) and opex (40% expect it to increase) in the industry in the next five years .


Digital transformation, a challenge and an opportunity in equal parts for B2B companies
The huge rise of digital tools presents a key opportunity for B2B companies .



The digital transformation of B2B sales can help companies reduce the budget allocated to visits, expand their reach and significantly improve sales effectiveness. At the same time, it gives them an advantage over customers who demand new, safer, faster and more agile ways of interacting and will continue to do so in the long term, rewarding those companies that know how to work these channels appropriately.



While the opportunity is significant, so is the pressure to capitalize on it . B2B leaders who commit to further digitizing their go-to-market models should gain a competitive advantage in the form of increased customer numbers and greater loyalty from their current customers.