With the arrival of artificial intelligence in the online search space, traditional search engine optimization (SEO) strategies are being challenged and transformed. The new era of generative search, led by advanced technologies such as Google’s Search Generative Experience (SGE) , demands that brands rethink how they create and present their online content. It’s not just about adapting to a new search format, but deeply understanding how AI can improve visibility and user engagement with content.
Google's SGE , for example, is designed to process and respond germany mobile numbers list to queries in a way that simulates a natural conversation. This capability allows users to ask questions in everyday language and receive direct, contextualized answers. The impact on SEO is significant: it is no longer enough to saturate content with keywords; it is essential to develop content that effectively responds to user intentions and needs.
Focus on quality and relevance of content
High-quality content has always been a pillar of SEO, but in the age of generative search , its importance is magnified. Google and other search engines are increasingly able to evaluate the quality of content, not only in terms of its informativeness and usefulness, but also in terms of its ability to satisfy user queries comprehensively. According to a study by Backlinko, content that delves deeper into topics and provides comprehensive answers tends to rank higher in the SERPs .
Adapting to conversational search
Brands need to adapt their content to work well in a conversational environment. This means structuring information in a way that is easily accessible and understandable to algorithms that generate direct answers. Frequently asked questions (FAQs), well-targeted articles, and highlighted key points are examples of how content can be optimized for this type of search.
Integration of different content formats
In SGE , not only text but also other formats such as images, videos and audio play a crucial role. The ability to integrate and understand multimodal information is one of the advantages of artificial intelligence in search. According to Cisco data, global internet traffic from videos will account for 82% of all consumer traffic, highlighting the importance of including these media in content strategies.
Using structured data
Using structured data allows search engines to understand the context of the content, making it easier to generate accurate answers to queries. Implementing a structured data markup schema not only helps improve visibility in generative searches , but also ensures that the content is correctly interpreted by AI algorithms.