You may have heard through the grapevine, read the releases, or just seen a new banner on your Pardot Dashboard, that we have a new feature in Pardot: Prospect Mailability. This is exciting because it’s going to ensure we have the most success with our Pardot email marketing campaigns.
Dashboard alert for new Pardot all phone number in cambodia Prospect Mailability feature
In a hurry?
What is Prospect Mailability?
What is included in the upgrade?
How are Pardot prospect imports affected?
How to upgrade Prospect Mailability?
Considerations
What is Prospect Mailability?
The purpose of the Prospect Mailability feature is to give Pardot users more visibility of prospects’ mailable status.
How many times have sales reps or other Pardot users asked why a prospect didn’t get a particular email? Have you had to dig through their activities report to see exactly when and why they hard bounced, or even unsubscribed? Or even, “why is a prospect marked as Do Not Email’ but they aren’t Opted Out’ and what can we send them?”.
Well, say hello to improved Mailability settings.
Not only will these save you time, but you’ll also have a better understanding of the quality of your prospect data and can use these insights to ensure all those who can receive your marketing emails, do, and those emails that could affect your sender reputation, don’t.
In order to access the deeper level of detail, you’ll need to upgrade your Mailability settings first.