Social Media Shift and How your Brand will Survive

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Avatar of Pulse MarketingBy Pulse MarketingReading time: 4 mins Topics:
Social Media
Since the rise of social media in the early 2000s, threats to our privacy have increased — and it’s not completely our fault. According to Pew Research Center, 91% of Americans ‘agree’ or ‘strongly agree’ that they’ve lost control of how personal information is collected and used on social media. Such public platforms are useful for businesses that use social media as an outlet saudi arabia telegram mobile phone number list for marketing (as they should be!), so how can we utilize these platforms while keeping privacy in mind?

In 2018, a scandal emerged involving Cambridge Analytica, a company that offers tools that can identify the personalities of American voters and influence their behavior. They were hired by a presidential campaign to acquire our personal information through Facebook profiles — the American public was outraged and Facebook’s credibility immediately dropped by 66% (NBC). Scandals such as this — and the regulation that followed — have left social media users concerned about their personal data. Despite this concern, the share of U.S. adults that use online platforms remain statistically unchanged. We’re still using social media, but according to Facebook’s creator, Mark Zuckerberg, we’re using it differently.