What are the characteristics of marketing automation?

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To carry out effective mailing, it is necessary to have an appropriate database. If you have not created such a database yourself, it is necessary to invest considerable financial resources to acquire a good database. Additionally, when carrying out mailing, you must be careful not to overdo it with the amount of information delivered to customers. Then customers may get upset and treat e-mails as SPAM.


Marketing automation has a wide range of advertising possibilities. Using this form of advertising, you can smoothly modify your marketing strategy. In this way, you can easily modify the way you implement advertising depending overseas chinese in uk data on how users behave on the site. Personalization is one of the basic advantages of using marketing automation advertising. It is also a solution for those companies that are looking for a way to acquire regular recipients for services. It is an excellent way to build a base of regular, loyal customers.

The disadvantages of marketing automation include the need to regularly monitor what marketing strategy is being implemented. This is a time-consuming task. Additionally, the process of preparing activities within the marketing automation strategy is complicated. This also translates into the need to invest much more money in relation to other forms of advertising.