Give your campaign a name and choose a remarketing list

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Movement-oriented strategies include:

maximizing the number of clicks,

CPC of viewable ads,

CPC set manually.

The three strategies listed below are classified as revenue-oriented strategies:

target CPA,

target ROAS,

maximizing conversions.

Once you have chosen the right strategy, your remarketing campaign should overseas chinese in canada data have a specific budget. Therefore, the next step is to set a daily advertising budget.


The next step is to give your ad group a name in the “Ad group names” field. Then, in the “Audiences” section, in the “Search” field, type in the name you gave to the recently created abandoned cart remarketing list in your Google Analytics. Then select it from the search list.

Creating an ad
The next step is to create a campaign, or a display ad. The best option in the process of creating an advertising campaign for abandoned carts in Google Ads is to choose a flexible display ad. This type of ad will allow you to add several headlines, images, company name, and descriptions. All of this will be adjusted to the specific layout of the given page on which the ad will be displayed. After this step, enter the final URL, where the created ad should be directed. Then add your logo and all the graphics.