The term "MarTech" was proposed by Scott Brinker, who spans the marketing and software industries. Scott is a pioneer and authoritative figure in promoting marketing technology, so he is called the father of MarTech marketing technology. Since 2011, Scott has released MarTech Landscape (MarTech Map) every year to share the development and changes in the field of marketing technology.
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▲ Scott Brinker releases MarTech Landscape every doctor phone number data year, which shows the booming development of the MarTech field
(picture / screenshot from Chief Martec )
The MarTech Landscape provides a comprehensive market overview to help companies understand and choose the marketing technology solutions that are best for them. As technology continues to evolve, the MarTech Landscape has become increasingly rich and diverse. From 150 marketing technology tools in 2011, the latest MarTech map in 2023 has 11,038 vendors offering products or services.
Six major areas of MarTech Landscape
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mdabuhasan
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