Before we move on to creating ads in Google Ads that will be targeted at B2B, we need to think carefully about the characteristics of its recipients. We need to ask ourselves a key question, e.g. Are our services suitable for people from every region? Are they targeted to everyone, regardless of age? Or is the offer aimed at a specific group? By answering these questions, we can properly adjust the strategy of actions and plan the entire campaign.
Another important issue is whether the page to which our ads will redirect recipients is properly prepared. All content on it should be specific, contain all necessary information about products or services. We need to put ourselves gambling data taiwan in the shoes of a customer visiting a given page and determine what their expectations may be. Perhaps the most important goal will be the ability to contact a consultant or find out the exact prices and scope of services offered? Thanks to this, we can prepare a system of action thanks to which the interested person will find what they are looking for.
B2B in Google – how to choose keywords?
Once we know who our target audience is, and we have adjusted the content on the individual subpages to which our ads will be directed, we can focus on preparing the campaign. It is worth starting by considering what keywords our potential customers may search for. It is a good idea to immediately adjust them to the appropriate level of the so-called funnel, which means moving from the most general phrases to the most specific ones.