The power of timely offers in seasonal campaigns

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So if you don’t leverage social proof on your email capture landing page, you’re wasting a valuable opportunity to build trust. There are many ways you can incorporate testimonials into your landing page: Video reviews Company logo Social media reviews Quotes from reputable media publications. Below are two examples of Collision meetings. The first social proof is media mentions from publications like Bloomberg and Digital Trends. It is located above the fold, near the CTA.

Bump lead generation landing page overseas chinese in worldwide data source The second one is a carousel of companies attending the conference, which builds credibility to the event. Placing testimonials isn’t a matter of life and death, but you should be strategic. You should include at least one high-value testimonial next to your CTA to reduce last-minute hesitation. Conduct A/B Testing The landing page best practices we discussed are proven. However, the only way to know if your landing page is effective is to test it.

A/B or comparison testing compares two versions of an email signup landing page to determine the elements that drive conversions. Note that these pages are identical except for one or two elements. For example, if you don't believe that a short email capture form is better than a long form, perform an A/B test to see which performs better. Top Email Capture Landing Page Examples Now we know what an effective email capture landing page is.