This powerful tool allows you to guide your advertising budget very well to users who are truly interested in your brand. During Christmas , adopting this strategy may benefit your wallet. Now we have the last suggestion: Of course, it is the most important. When you talk about advertising investment, you always want to consider long-term returns. Every Facebook advertisement you create must have two specific goals: Instant profit Long-term gains This is a small preview of what we will deal with during the 1st meeting .
7. 7 – Monitor trends even after Anyone who owns a company or enterprise knows that people never rest, even on Christmas holidays.: Christmas is an opportunity, not a holiday. Looking at the trajectory luxembourg whatsapp number list of the year, we can predict that after December 20th , on average, to gradually decrease . After all, Christmas is a seasonal market! If sales stop before and after the holiday, please don't worry .
Re-allocate the budget between Purchase and AddToCart (maybe also add a portion of ViewContent and brand popularity ) to lower CPC and pay more attention to the upper part of the segment, namely users who have not yet converted. If you want to reduce the budget when the ROAS drops , you can do so, but please always pay attention to the balance between the top and the bottom. In practice, take action based on changes in conversion rates, monitor trends and always take appropriate action .
The purchase volume may begin
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