What to include in the CP

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What to include in the CP
The structure of the proposal depends on the needs of the clients and the capabilities of the company or freelancer.

Different types of commercial offers also have differences. To present a product to a “cold” audience, it is enough to briefly describe the essence of your offer to interest the client and start a dialogue with him. People who have not heard of your products or services or are not interested in them may not be ready to read a large-scale presentation. In “hot” commercial russia telegram data offers, more specifics are added, which reveal the offer from the point of view of benefit for a specific client. Therefore, they are more voluminous.

The structure of "cold" CP
Let's look at the structure using the example of a commercial proposal from an advertising specialist.

Headline. Helps to attract attention, reflects the problem that a person can solve, or immediately shows the result. A headline like "Commercial offer" does not carry useful information and increases the risk of sending such a commercial offer to spam.