2. Bowling Green State University

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A TikTok video by MIT giving a behind-the-scenes look at President Reif's Dancy party, a campus wide event.

Bowling Green State University (BGSU) was the first croatia b2b leads university on the “clock app” in Ohio and has been a leader in higher education TikTok ever since. They are one of the most followed institutions in the state.

Along with original content, BGSU highlights the university’s unique offerings, such as the Carillon Market, which features Amazon’s Just Walk Out technology. The market is one of BGSU’s dining options and the technology used in the store enables students to shop for items by scanning a QR code or tapping a debit or credit card upon entry. Students can simply tap, walk in, grab their food and walk out without using a traditional point-of-service system:

A TikTok video by Bowling Green State University featuring Amazon’s Just Walk Out technology in the Carillon Market, a student dining hall.

“TikTok is a great platform for finding new audiences. We have had so many students from across the country that say they found our university through TikTok and that’s why they chose to enroll in BGSU,” says Brianna Blackburn, Manager of Social Media Strategy, Bowling Green State University.

A TikTok video by Bowling Green State University showing their mascots having an 80s themed JCPenny photoshoot, which is a popular trend on the app.

3. Ohio University
Ohio University (OU) is one of the leading institutions in the nation for engagement on social. OU knows how to connect with their audience while also connecting the university to TikTok trends. For example, in the video below, they share their rendition of the “We’re XYZ,” trend: