How to Measure Lead Quality

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How to Measure Lead Quality (and Why Measuring, Alone, Isn’t Enough) Let’s take a quick step back here. Before you can measure the quality of leads generated by marketing activities, you need to define what a “good lead” actually looks like. And there are a lot of ways to define a “lead”—from MQL to SQL and everything in between. That said, the right way for your marketing team to create lead quality benchmarks is to define what an MQL looks like by working together with the sales team.


We’ve talked about this at length before, so we won’t belabor it here (but if you want more detail on how to define MQLs, you can find it here.) Lead Quality Metrics to Track Once you’ve defined what russian email address list makes a quality lead and the stages of lead scoring, it all comes down to knowing which metrics you need to track to determine how effectively your marketing efforts are driving qualified leads.




Despite what plenty of articles and metric round-ups may tell you, that doesn’t have to mean tracking 500 different metrics. Instead, here are the 3 heavy hitters we recommend. Visitors to leads: Of all the people who land on your website, how many become a lead? This can be the same as your conversion rate, and it’ll give you a sense of how well your marketing activities are driving the right kind of traffic.