Agencies such as Adfactor, IMA, Influentials and Juulr have come up with an answer to this. They promise to connect your brand to the right influencers based on the right brand fit. You will then end up with the right bloggers via a filter system. But then you have to negotiate one-on-one with each blogger. That takes a lot of time. Marketplaces such as LinkPizza and Hulc go one step further. There you can negotiate the price in groups with the affiliated bloggers and publishers yourself, so you have a reach for every budget. As an advertiser, you do not have to look for bloggers with the right reach for your budget. Or as an advertiser said: 'Instead of fishing, the fish come to me.'
Marketplaces for advertisers and bloggers
LinkPizza, which has been online for about a year and a half now, states on its website that it has 3,600 verified content creators, but from 1,350 bloggers the number of followers is getting a bit thin. Hulc has only been active for the last few months. This marketplace states that it has more than 1,000 verified content creators in its database. Compared to Hulc, LinkPizza is more active for Instagram. There you also see Instagram campaigns for branding of major brands. Hulc focuses on websites for websites. There you mainly see blogs to promote a landing page or SEO page. Initially, LinkPizza mainly had affiliate marketers such as telephone providers, lifestyle, insurance and energy comparators, but in the last six months the range has become clearly more diverse.
The advertiser sets up a campaign on the marketplace with a number of conditions and bloggers and publishers can then pitch on it.
There are two flavors:
Advertisers can make their own selection of bloggers, who will then receive an email with a request to respond
Advertisers leave it wide open, to see who responds. Bloggers come with an offer or a counteroffer and advertisers can make a counteroffer.
The final price is determined by the reach of germany telegram data an influencer or the niche occupied by a content creator and the domain authority. The advertiser also sets requirements for the domain authority. This information comes via LinkPizza and Hulc. LinkPizza creates a media kit for content creators, with which bloggers can present themselves and advertisers can orient themselves during negotiations. At Hulc, the media kit is called 'Standard Services' and there too you can see history and reviews of bloggers, so that you know who you are doing business with.
Quality views are becoming increasingly important for advertisers
As an advertiser, you can never be sure whether the promised reach is actually correct. The agencies that use the platforms for their clients can make a realistic estimate if they take a look at a site.
And LinkPizza measures the performance of blogs, feeds and posts in the form of views , reads ( quality views ), clicks , leads and sales . Reads are quality views: when a visitor is on a blog for more than 15 seconds. This is becoming increasingly important for advertisers.