Add meaning by telling a story with your metrics

[fomayof928@mowline]

An easy-to-solve barrier when it comes to understanding social metrics is simply knowing what each metric means, and why it matters.

Creating a sharable glossary of terms that includes metric definitions, how they’re measured and why they matter keeps everyone on the same page.

This eases the process of educating new team hires, interns or uk b2b leads close collaborators. And it helps outside stakeholders, including your C-suite, make sense of your reports and understand ROI.

Social metrics are just numbers—individual puzzle pieces.

The key to good reporting is by data storytelling to create the big picture. Data storytelling is adding meaning to your metrics by using them to demonstrate the impact of content on your social strategy, and of social on your whole business.

Here are a few things to consider when deciding on what story to tell:

Your audience: A peer might want granular data, like impressions and clicks. But an executive will likely want business-level takeaways, like ROI and sentiment.
The type of report: This will help you narrow down the metrics you use. Creating a monthly report? Highlight your most engaged-with and high-impressions posts, and what that means for your strategy. A campaign report? Highlight the impact your campaign had on a specific goal, like conversions or web traffic.