How to show Yandex that you are an aggregator:
Estimate the volume of cards and sections of the competitor. Use url masks in site: requests.
Put pressure on those sections where we have more products.
Create pseudo-sections and pseudo-cards by colors, modifications, etc.
Put pressure on the customer and expand the range.
Capturing regions for online stores
Regional subfolders ( comparison of subdomains and folders ) if addresses are available.
Subdomain or subfolder
Generate subdomains if without addresses. Assign region via Webmaster Panel.
All this is for Yandex. For Google, all this does not work systematically. Use queries with toponyms.
8. Setting priorities in SEO work
We analyze SEO quality metrics - % of queries in the Top, % of demand in the search results (quoted) and % of the maximum traffic of this demand.
Growth Points in SEO
We look for sections, product cards, where there are growth points in traffic, in demand. And we also look for sections that should not be touched!
Work order:
Don't drop it - we're vigilant
Growth points start - written out, work plan
Growth points final - fixation after a period
9. Methods of evaluating SEO work
To evaluate the result, we record page groups and (or) query groups. We shareholder phone number data traffic, the shares of queries in the Top 10. We make a table and indicate the changes. For example:
10. Search for sanctions
The first thing we look at is the " Violations " section.
Yandex sanctions
The section immediately records - host Baden-Baden, Minusinsk, Clickjacking , and so on.
Affiliates (groups of sites of one owner) are not recorded. We check using Sergey Lyudkevich's method .
Bonus!
Useful things in Yandex XML .
You can determine the fast robot by the document size in the size tag. The size will be 0. It is understandable - there is no saved copy.
Site under SPECTRUM — tag categ attr=»d» name=.