Due to its ambiguous nature

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Primary advertisements, also known as sponsored content, [1] [2] Partner content, [3] and brand news, [3] is a payment [3] [4]D1. The form and function of the platform it appears. In many cases, its function is similar to advertising, and it is manifested as video, article, or editorial. “The term ” refers to the consistency of content with other media appearing on the platform. These advertisements reduce consumer advertising awareness by mixing the advertisements into the original content of the platform, even if it is marked as “ sponsorship ” or “ brand ” content.


[5] it may be difficult for readers to immediately identify it as an advertisement, especially lawyer database when using deceptive labels such as “ from the network ”. [1] [6] Since the early 2000s, the US Federal Trade Commission (FTC) requires that content paid by advertisers and created by non-publishers must be labeled. Advertisers can use different terms, but in all cases, the content of the advertisement must be clearly marked as an advertisement.


According to the Federal Trade Commission: “ The list should use a clear label to indicate that the ranking is paid. ” [2] In recent years, consumers have responded more positively to emotional-attracting advertisements, and some advertisers have sought to integrate their advertisements into the entertainment that is being presented. These types of integrated advertising allow companies to be associated with content that has been consumed. [7] Product implantation （ Embedded marketing ） is a pioneer in native advertising.