№1. Branded
This is an anchor in which the name of the company or brand is written. For example:
details on the Eurobyte website (we emphasize the example link);
go to the website eurobyte.ru;
Eurobyte is a reliable hosting provider, etc.
No. 2. Index
This type is used when you don't want to use keywords to link to a page. For example:
read this article ;
details on the company website ;
You can find more information here ;
For more detailed information, please follow the link, etc.
#3. Search phrases
Keyword and phrases are usually used for search engine optimization purposes, but sometimes logic and concern for site visitors require it. Examples of such links:
To understand why UTM tags are needed , you need to read the article;
For more details, see the article " SEO Tools " etc.
Here we have shown how you can insert an anchor link into your text without damaging the meaning and content.
How to use anchors for promotion
As we wrote earlier, text links are used for SEO website promotion, but you need belarus whatsapp number database to remember some rules to do it correctly.
For purchased or re-shopped links you can get banned from search engines (for example, Yandex or Google). Therefore, do not try to use many key phrases.
Be sure to dilute anchors with brand and index ones. Use links like " in this article ", " on the site ", " go to the company's site ", etc.
Analyze your competitors' anchor lists and create your own. An anchor list is a list of all existing anchors of the promoted site. You can download all competitors' links using special programs, such as ahrefs.
Dilute anchor lists with non-anchor links. This should be done to avoid sanctions from search engines.
Distribute anchors across the site pages wisely. For example, it is better to lead branded ones to the main page, commercial queries to the services page, index queries to articles or useful materials, etc.
Frequently asked questions
Go to the "Help" section if
you did not find the question you are interested in.
How to come up with anchors correctly?
The main thing is not to make "crooked" anchors, the purpose of which is to precisely include the key phrase. "Hosting Moscow inexpensive" is a bad option. We recommend writing the text parts of links as you would say in real life.
What should be the ratio between anchor and non-anchor links?
What is the optimal length of link text?
Is it possible to use the same anchor?
Let's sum it up
Thus, we figured out what anchor links are, why they are needed and how they are used in practice. If you have any questions, ask them in the comments. Our specialists will answer as soon as possible. Thank you for reading!
Author: Eurobyte
Experts distinguish several types of anchors. Let's talk about some of them.
-
- Posts: 315
- Joined: Tue Jan 07, 2025 4:29 am