Pardot reports help to connect the dots between your marketing and the engagement and response you receive in turn.
I will give a special mention here to the B2B Marketing cambodia number Analytics app. The purpose of B2B Marketing Analytics is to track engagement and pipeline and report on performance and ROI with pre-built and custom dashboards.
It allows us to see our analytics data visually, using charts and graphs, timelines, and even heat maps and comparison tables or pivot tables.
B2BMA Dashboard
It holds both Salesforce and Pardot data, made possible by your Salesforce connector. This means the app consolidates marketing and sales data in one place, which means marketing attribution is much easier to prove!
For not-for-profits, users can pull together overall fundraising performance by country or channel - any dimension that suits!
In a nutshell, B2B Marketing Analytics takes reporting to a new customised level. The app is included with Pardot Plus and Advanced editions.
Those using Pardot Premium editions also have access to B2B Marketing Analytics Plus, which has even deeper reporting capabilities and Einstein Discovery Stories. B2B Marketing Analytics Plus can be used with Pardot Advanced and Plus editions when you purchase this as an add-on.
Embrace the data to make more informed decisions
Ultimately, developing a best-practice reporting process that focuses on both data collation and analysis will provide you with more informed insights to share with the team and stakeholders, and to rely on when it comes to planning future marketing campaigns and activity.
Proving marketing attribution, particularly if you’re reporting across multiple touchpoints is a sophisticated but vital approach to marketing reporting. This in turn helps to justify your marketing spend, and secure confidence in your efforts from stakeholders!
Need help using Pardot to configure and interpret your not-for-profit marketing reports? We’d be happy to help! Get in touch and let us know what you need.