web forms to gate content Lead capture Lead generation is the obvious reason to gate content. You can do a lot with just an email address. That data can paint a pretty picture of the lead and france email database their organization. Lead capture is a significant step toward building lists and segments for future marketing. Cliffhanger: You can still generate leads without lead capture forms…stay tuned! Generate higher quality leads In gating content, you force visitors to weigh their level of interest.
Is what you’re offering worth their time and contact information? 100,000 page views aren’t as meaningful as 1,000 names and email addresses. These are the people to invest in — those eager to give your business something for your efforts. Quantify content marketing initiatives Maybe you want to prove content marketing is contributing leads to the sales pipeline and adding new revenue to the business. This is a worthy goal since many marketing teams are under pressure to produce measurable results.