The Complete Guide to Facebook Retargeting
Select the "Website" option.
The Complete Guide to Facebook Retargeting
If the pixel has been placed correctly, you will see it automatically peru mobile phone numbers database selected with a green circle.
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The Complete Guide to Facebook Retargeting
Until a sufficient number of events have been collected, the selection of users by visiting web pages will be available. The following rules apply to URLs:
contains;
does not contain;
equals.
Expand additional options to customize the frequency and devices of visits to the desired pages. Enter a segment name and click "Create audience".
Launch a campaign
Facebook's advertising account is so focused on convenience that it will immediately offer to launch an ad targeting a new audience. You can use this option.
The Complete Guide to Facebook Retargeting
If you prefer to start a campaign from scratch, select the desired segment from the Custom Audience field in the Audiences section of the left menu.
The Complete Guide to Facebook Retargeting
Further setup is no different from advertising without remarketing.
Actions in the application
You can record the actions of mobile app users in the same way as website visitors. By clicking “Add new data source > App events”, you will see three ways to set up events:
The Complete Guide to Facebook Retargeting
Selecting manual setup will display instructions for different categories of applications.
The Complete Guide to Facebook Retargeting
Instructions can be emailed to you, but you must first connect the Facebook SDK to your app. Learn how to do this for projects:
on Android;
on iOS.
Facebook also has a visual in-app event editor that lets you customize them right on your desktop.
The Complete Guide to Facebook Retargeting