Analyze the performance of evergreen content

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Posting evergreen content is great, but how do you know if it’s working? To get the most out of it, you need to track its performance.

Let's look at some content marketing KPIs to evaluate your performance and make sure you're still impactful.
Organic search sessions
Organic search traffic tracking shows how much traffic your evergreen content is receiving from search engines. A high number of sessions means your content is ranking well and attracting clicks.

Google Analytics 4 (GA4) can help you identify which articles are performing best and which ones might need an update.

Average participation time
This metric tells you how long users stay on your page. The longer they stay, the more likely your cmo email list content is hitting the mark. Use tools like Organic Traffic Insights to see if you need to adjust readability or relevance to keep users engaged.

Conversion metrics
Conversions track the number of visitors who take an action after reading your content. This action can be anything: signing up for a newsletter, downloading a resource, or making a purchase.

High conversion rates mean your evergreen content is driving traffic and leading users to take the next step. Google Analytics can help you measure these conversions accurately.

Links and sharing on social networks
Backlinks play a very important role in SEO ranking, so it is important to monitor the number of backlinks your post generates. To track this, tools like Backlink Analytics can give you a clear view of how your content is performing in this area.

Social sharing shows how often people are sharing your content on social media. A higher number of shares usually means that your content is resonating with readers.

Impressions and clicks
Tracking how often your content appears in search results (impressions) and how often people click on it gives you a good idea of ​​its visibility and level of interest.

Pro Tip: Use a scoring system to prioritize evergreen content ideas based on relevance, audience interest, and potential impact. This practice ensures that your content creation workflow is focused on the topics that will engage your audience most effectively.