Traffic analysis – actions that allow identifying the sources of the best traffic, the quality of the audience coming to the site (specific weight of the target audience). Based on the information received, it is possible to outline measures to improve the situation.
Name Price Description
Yandex.Metrica For free Studying visitors by various characteristics: channels through which they come to the resource, devices used. Information received: traffic, conversions, search queries, engagement indicators (time spent on the venezuela whatsapp number database site, viewing depth, bounce rate), share of new visitors, people's interest in the resource content.
Google Analytics For free Tracking statistics of visitors' actions and the effectiveness of advertising campaigns. Assessing the potential of the semantic core, identifying content in demand among visitors, search phrases that bring maximum traffic, Analysis of behavioral factors - finding pages that are especially popular with the target audience.
Services from search engines
SEO programs from Google and Yandex.
Name Price Description
Google
Google Search Console For free Appearance of links in search engine results: frequency and queries (information for 16 months). Identification of errors related to indexing.
Google Lighthouse For free Website audit, allowing to increase the efficiency of the WEB project. Identification of errors and their elimination.
Web Vitals Extension For free Possibility of website optimization to obtain good behavioral indicators. Evaluation of visual stability, interactivity, website loading speed.
PageSpeed Insights For free Analysis of the content of a web page, development of solutions that increase loading speed.
Yandex
Yandex.Webmaster For free Search query statistics, identifying errors that prevent resource indexing. Collection of recommended search queries with subsequent selection of the site's target page.
Tools for working with Google and Yandex maps
Using these services provides an additional opportunity to attract additional traffic and increase attendance not only of the company's Internet resource, but also of the office.
Name Price Description
Yandex.Directory For free Displaying the website and company on Yandex maps and maps in the search engine.
Google My Business For free A tool that allows you to add a business profile to display it on Google Maps.
Tracking the number of site visits,
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