Social media manager , community manager, online presence manager… And Social Media Manager ! Who hasn't heard of one of the most popular professions? We are looking at a job position that has been given birth to by the digital revolution and the arrival of platforms such as Facebook, Twitter –now X–, Instagram or TikTok. But do we really know what they do and why they are among the most valued profiles in companies?
More than 4.8 billion people use social networks and spend an average of two hours and 24 minutes a day interacting on these online platforms (study by the marketing agency Elogia). Politics and economics are discussed on these platforms as well as society and culture, sports and leisure. In other words, everything that happens in the world, as well as what worries and entertains, is discussed on sites like Facebook or Instagram . In the midst of this scenario, a series of professions have emerged that are experiencing their golden age and the social media manager stands out among them.
Readers will have heard about them on numerous occasions, but... do we really know what a Social Media Manager is , what functions they perform and what the average salary is ? In this post we reveal four czech republic whatsapp data key aspects that define one of the most valued professional profiles of the moment.
What is a Social Media Manager?
This is the name given to the person who is in charge of managing a brand's presence on social media . They are responsible for monitoring the messages that a company sends out on online platforms and for being aware of the conversation that is generated around it. The Social Media Manager is part of the online communication and/or marketing team within organizations, both private and public entities and institutions. And nowadays, no one escapes from 'what is said' or what is 'commented on' in the squares of this global virtual village.
The Social Media Manager is one of those profiles that have seen a notable increase in the number of job opportunities and job offers directed at them. And, taking into account what a social media manager is and knowing the penetration data of these media outlets, it is understandable that statistics such as these are generated:
1 in 2 jobs today are related to the digital world.
Last year, vacancies in this field increased by 61%.
These figures provided by LinkedIn show that this is a promising job for those who are reorienting their career and want to invest in a profession with a future.
What are the functions of a Social Media Manager?
The functions that a social media manager performs are basically five.
Create a social media strategy : You must select the platforms on which you want to be present, to what extent, and then draw up a plan for each of them.
Creating content for online platforms : Likes are worth their weight in gold, and to get them, it is essential to generate content that is of interest to the user. Likes are like the ring of power behind thefunctions of a social media manager.