However, the use of emojis depends primarily on the

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This is the first charity, but far from the first advertising campaign using emoji, explains Mikhail Geisherik, director of business development at the SMM agency Grape: “We see many examples where emoji form the basis of advertising campaigns. Among the most striking examples, we can recall the AXE advertisement against the use of smartphones while driving and a series of works advertising an application that allows you to watch Cinema on smartphones". target audience, notes Alexey Zyuzin, project manager at NLO Marketing digital agency: “Companies can be very different, the audience of posts and the style of communication with them also differ greatly. Therefore, sometimes the use of emoticons is simply necessary, sometimes (most often) it is acceptable, and sometimes it is strictly prohibited.”

At the same time, in the case of a “dry” style of presenting list of israel cell phone numbers information in the entire community, advertising posts using emojis can unexpectedly take off, notes VKontakte community administrator Vlad Bondarchuk: “If you take the option of a community in which emojis are not used in regular posts, and then suddenly an advertisement appears that is “decorated” with emoticons, this can increase conversion quite well.”

True, here, first of all, you should also consider the target audience, says co-owner of Little Big Agency Maxim Yurin: “If, for example, the target audience is schoolchildren and students, then using emoticons sometimes even helps — young people practically speak them now. If you try to advertise serious things to an older audience using emoji, then this will raise questions. I will not take out a mortgage from a bank and will not go to a hospital for treatment if they speak to me with emoticons.” This “law” can be explained in emoji language as follows, says the expert: