The most interesting thing about Yandex is the latest Y2

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Its contents are displayed directly in the search results: users can select a suitable offer in one place, without wasting time browsing through multiple sites. The latest Y2 search update emphasizes this innovation." Increasing role of Yandex Anastasia Shestova, Head of Search Engine Promotion, InterLabs: "In 2023, a significant increase in Yandex's influence is expected, as it gradually takes users away from Google.


This is happening because the relevance of content in Google is rapidly japan email list declining due to restrictions on work in Russia (maps, reviews, etc.)." Segmentation of user intents Alexey Guberman, Head of Search Engine Optimization, Ashmanov & Partners: " Yandex has changed its internal infrastructure for working with "long" and "short" intents.


If the new scheme gives the correct result to the user, then further segmentation of intents is quite possible." We wrote about the essence of the much-talked-about Y2 update in the article “Chebatkov, Tutta Larsen and Rozetked: How Yandex is Promoting Y2 Search” — the update itself was not as bright as its presentation. But here are the main changes: The search engine will structure your queries into large topics.