Although the video-sharing site started as a hub for ACG (anime, comics, and gaming) content, it has grown to hold all sorts of content.
We use it to promote our clients in multiple industries—education, gaming, E-commerce, tech, and education, to name just a few.
Bilibili can be used to
promote a company or product,
run video ads,
become an influencer, with long or short-form videos; and,
embed videos that are visible on your website in China (your YouTube embeds will be blocked in China).
If you have any long-form video content for a Chinese audience, Bilibili should be your first port of call.
Table of Contents
Who Uses Bilibili?
What Do People Watch on Bilibili?
Bilibili Account Types
How to Register an Account on Bilibili
Bilibili’s Test
Account Verification on Bilibili
Influencer Verification on Bilibili
Business/Organization Verification on Bilibili
Media and Other Organizations
Bilibili’s Currencies: Coins, B Coins and Shells
Experience Points
Contact Us
Who Uses Bilibili?
As of Q2 2024, Bilibili’s daily active users reached 102.3 million, a year-over-year increase of 6%.
Monthly active users reached 336 million, with the average daily usage time per user in the second quarter at 99 minutes, up from 94 minutes in the same period last year.
In terms of gender and age, 51% are female with an average age of 24, and 65% of all users are under 35.
What Do People Watch on Bilibili?
Among the diverse content on Bilibili, technology has emerged indian whatsapp number as one of the most popular categories, with AI being the fastest-growing segment.
According to Bilibili’s CEO Chen Rui, in the past year, over 200 million users watched tech-related videos on Bilibili, and the viewership of science and technology content increased by 200%.
Additionally, more than one million AI-related articles were produced on the platform, with 60% of the audience for AI content being from the post-2000 generation.
Tech is just one example of a growing category. As Bilibili has grown, various niches such as sports, TV shows, games, comedy, fashion, science, cooking, and art have become popular (with plenty of English videos copied from YouTube).
On Bilibili, a video’s educational and/or entertainment value is more important than the category.
So, how do you get on Bilibili?