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The ideal way to create personalized emails is to stop seeing them as a set of messages. Work on them as if they were individual. Each subscriber is different, so each email must respond to specific needs. 4.- Humanize your messages Optimized emails humanize Humanization is a term that is becoming increasingly popular. And in email marketing, it focuses primarily on making the piece generate one-to-one engagement. Spotify is a great example of how to do this with their end-of-year campaign. It shows each subscriber what their most-streamed songs were and where they rank on the charts of favorite artists based on the number of times they listened to their songs. Making your piece more human and personalized is one of the most important steps to creating optimized emails. The fact that each piece of content has been created for each subscriber has many benefits.


These include increased engagement, better crypto investors email database relationships with users, and even the generation of emotions. 5.- Create dynamic content dynamic optimized emails Considering that personalization is a key ingredient of optimized emails, you should know that you can dynamically change entire sections of your piece's content to make the entire campaign more relevant and engaging. A common use case for this would be to show menswear to your male subscribers while showing womenswear to female subscribers. Check out how Adidas did it in this email. [bannerHero] Techniques to optimize the design of your emails On the other hand, to the content itself. The design is one of the most important aspects of your pieces. It will give you personality, attract the user and retain them. 6.- Bet on the inverted pyramid pyramid optimized emails The inverted pyramid model is one of the options you have at your disposal to structure the elements of your emails.