What does useless character expansion look like in text?

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In fact, you need just enough text to properly cover the topic without fluff.

Sometimes the meaning of 5000 characters / a long paragraph / point can be compressed into a couple of sentences / words. Without pain and worries, without losing the meaning. On the contrary, maximally useful and at least informative.

Who is to blame? No one, because every specialist tries to create a miracle with text:

An SEO specialist who sent a technical task for a 3500-character text when there is nothing to write there. But he also studied the competitors in the top, formed a budget, etc.
A customer who thinks that an artistic description of his advantages and individual approaches will be read with bated breath, like "Crime and Punishment" by Fyodor Mikhailovich. And all your "Dry phrases without soul are not it."
A copywriter who gets paid for thousands of characters. And, of course, it's better to cambodia mobile phone numbers database write 5,000 characters and get paid 5 times more than for 1,000.
An editor, for whom it is generally easier to submit a text according to requirements than to explain to all of the above that it is a lot and why it is needed/not needed at all.
Look how big and watery the problem is. Surely you have encountered the stuffing of signs or have sinned with it yourself.Examples of correct email newsletters
What is a good email newsletter? No, we won’t give you a working recipe and design templates, because we don’t know your business. But we do monitor letters, so we will share examples of email newsletters and trigger scenarios that we like and that work, judging by the fact that they have been going on for more than one year.

Newsletter of the company Aviasales.ru
The letters are sent on behalf of Dasha, who has a very unique manner of communication - extremely personal. That is why it is unclear how Dasha was able to push through such a format in such a large company. But people like it: they ask her questions, confess their love and friendship, which she also informs about in the newsletters. But this newsletter does not live only by cats. It contains announcements of articles from the blog, and the articles are very useful and informative. As well as cheap tickets, raffles, answers to questions, etc. All together it works great. This is a great example of an email newsletter text, but be careful! It is unlikely to work in the ball bearing plant theme.How to write a press release
A press release is a fairly simple information product, the writing of which is encountered by copywriters, marketers, PR specialists, and journalists. But it has its own principles of preparation. Let's talk about how to compose such a text.