According to YouTube Way, one way to create more relevant ads is to use creative language.
It’s no different with Generation Z. Some techniques can and should be used, especially when creating content on the YouTube platform. Find out more below!
Immersion: avoid the monotony and focus on the visual, transporting the user to another universe, always betting on well-crafted technological beauty, truly giving the impression of something real.
Relaxation for the senses: do not increase the speed, as the videos should include information, providing moments of pleasure, accompanied by rest and away from excessive noise.
Surreal and absurd: a type of language that uses absurdity morocco whatsapp data as a strategy to eliminate indifference. The focus should be on making people feel what the ad wants to convey, far from misunderstanding.
Sound and fury: Ads that rely on exaggeration to capture users often fail. So, opt for generating peaks of attention so that users view all the content in detail.
Generation Z and the Digital Age
Seeing the digital era as a true pillar for Generation Z, those born within this period are true digital natives, living with tablets and smartphones from a very early age, which contributes to the internet being the main characteristic of this generation.
Generation Z young people don't just want to wait for changes, they want to be part of them. It's no wonder that approximately 95% of this generation has access to smartphones and 97% access some digital platform, and therefore, both use more than 5 different social networks throughout the day.
One thing is certain: digital culture has undergone changes, creating new connections and becoming increasingly present in the online world. Since its birth, Generation Z has made using the internet easier, finding information with just one click.
Generation Z feels comfortable using new technologies, and is particularly interested in non-standard innovations, more natural languages, and even memes. They are seen as idealistic and innovative. This reality can be useful for many sectors, especially technology.