Today, there are a huge number of different channels that we can make available to our customers. But if these are not properly connected to each other, their value is reduced.
It is therefore important to calculate the profitability of each sales channel. This allows us to identify the most effective sources for customer acquisition.
Whether through direct sales, online, distributors… understanding which channels generate the most revenue and which are the most profitable helps allocate resources more efficiently and optimize Marketing and Sales strategies.
7. Customer Satisfaction Index (CSAT)
Customer satisfaction is a determining factor in the long-term success of any business.
Mockups CP 14 - CatalogPlayerMeasuring guatemala whatsapp data the CSAT (Customer Satisfaction Score) is a way to obtain numerical and more objective information about the perception that customers have of our products and services .
A high CSAT indicates satisfied customers, while a low CSAT may require a thorough review of customer service operations and strategies.
8. Meeting Sales Objectives
Previously on this blog we have talked about the importance of setting sales goals and which ones you can propose to your team to maintain motivation and set yourself up for success.
At the end of the year, it is important to assess whether the sales objectives set at the beginning of the year have been achieved. Analysing the deviations between the objectives and the actual results helps to understand the areas that need improvement and to assess whether you should readjust either the objectives or the strategies for the following year.
In short, before closing the year, it is imperative that B2B companies dive into the analysis of these key sales indicators.
The information collected not only provides a snapshot of current performance, but also serves as a basis for future strategic planning. By understanding and optimizing these indicators, companies can close the year with confidence and prepare for a 2024 full of business success.
AI: Your Great Ally for Obtaining and Analyzing Relevant Data
Regarding the collection of key indicators, we must talk about the advantages that new Artificial Intelligence (AI) and Machine Learning technologies have in the B2B environment.
AI not only has the ability to automate the collection of this data, but it can also transform the way companies approach sales on a more global level.
By leveraging AI tools, you can automate tasks in your business that are often repetitive and error-prone. This way, you gain much more accurate information to improve personalization, predict sales opportunities, and ultimately achieve significant momentum in commercial success.