I will say that the more solutions and products you use and connect, the more centralised your customer data and activity will be. This is particularly beneficial for larger organisations with different teams for different areas, but it also works particularly well for smaller businesses looking to get a hold on all of their marketing, sales, commerce and customer service activity in the one place.
When looking at the functions and capabilities mobile number in cambodia of each of the many Salesforce products, it’s easy to see how they have fast become a market leader in the space. And with more plans on the horizon, we’re sure we’ll see even more exciting changes and improvements in good time!
At MarCloud, we specialise in Marketing Cloud but our knowledge extends to other Salesforce products and how these work from a marketing and sales perspective. Want to chat about your automation setup? Send us a message for a no-obligation chat! Tableau
Tableau is an analytics platform designed to enhance Salesforce Customer 360 with even deeper insights into performance. It comes with dashboard templates and AI-powered insights, making it easier for businesses to make data-driven decisions in all areas of their business. Tableau connects with many of the Salesforce solutions including Sales Cloud, Service Cloud, and Marketing Cloud to pull valuable analytics into a single place.
MuleSoft
Despite the Salesforce ecosystem being full of great solutions and products, businesses may still require integrations for third-party platforms. Usually, this would mean a lengthy and painful custom API integration process but MuleSoft speeds up this process by allowing you to connect systems to Salesforce. Again, it’s a way of Salesforce ensuring all of your data is united in one place - even if the system you use isn’t Salesforce-owned!
Experience Cloud
By building forums, portals, websites, and more, Experience Cloud provides new avenues for customers, partners, and employees to engage with your business, without the hassle and cost of custom web development. It has a point-and-click Builder and a simple drag-and-drop way of building, that allows all team members - technical or not - to create digital experiences.
Salesforce Platform
This name is perhaps the most confusing of all because so often the Salesforce platform’ is used to describe Sales Cloud; the Salesforce CRM solution. However, Salesforce Platform, or Salesforce Lightning Platform as it’s technically called, is a solution of its own that allows businesses to build custom apps and workflows. It opens up the opportunity to create a business-specific app that directly integrates with Salesforce products. The best part is, there’s little to no code required! So building and bringing an app to market can be done quickly.